2013 Convention




September 12 – 15, 2013
J. W. Marriott & Knibbe Ranch
San Antonio Hill Country, Texas

Convention Recap
By John Shelton, 2013 Program Chair, Belt Power LLC 

The 2013 NIBA Convention was another astounding success, reaching even higher counts than last year’s excellent turn-out. 449 delegates plus 140 of their companions/spouses joined in the Texas festivities this past September yet for another memorable experience. These attendees came from sixteen countries, and represented an amazing 70% of NIBA’s overall membership companies. The Convention Expo grew to 88 booths this year representing 75 different NIBA Manufacturer and Affiliate members.

NIBA was welcomed by Mariachi song and dance during the Tex-Mex Fiesta on the expansive lawn of the J.W. Marriott in San Antonio. The following days were filled with critical business content focused on Leadership. Howard Putnam provided great insight to his experience in the business world and how the lessons he learned over the years can be of benefit to all. The closing event was held off-site at the authentic Knibbe Ranch. Festivities included a trick-roper, gunslinger and saloon-girl photo opportunities, competitive games of horseshoes, the Jody Jenkins band complete with line-dancing instruction, and it all made for a wonderful and colorful send-off toped with cowboy hats and NIBA logo bandanas for all.

I’m in gratitude to the wonderful group of committee members I had the opportunity to work with in the planning and execution of this event. They put a lot of thought into the activities, tours and all onsite plans to provide convention-goers with the wonderful Convention we all shared in September. Thank you to everyone who had a hand in the planning – and everyone who took the time out of their schedules to join in the learning and fun.

I now look towards next year’s Convention being back in a city-location as plans are already starting to come together under the leadership of the incoming 2014 Chair Tom Pientok. I look forward to seeing everyone in Seattle!

On-site Materials

 13_NIBA_AC_WelcomeLetter_web  13_NIBA_AC_SpouseLetter_web
 13_Conv_Planner_web  13_Pocket_Schedule_web
13_AttnRosterCover_webThe attendee roster is available to members only.  For a copy of this file, please contact the NIBA office.
 13_Saturday_TableTent_web  13_Sunday_TableTent_web
 13_Sponsor_TableTent_web  13_Drawing_Ticket_web


A save the date postcard was sent in 2013 due to the Expo falling on a different day from previous years.

13_NIBA_Registration_WEBClick to download the 2013 Registration brochure.

All participants must be registered for the NIBA Annual Convention and have an official NIBA Convention badge. Badges are non-transferable. Guest manufacturers and non- members are not allowed to reserve a booth. No one under the age of 18 is allowed in the exposition space at any time.


It is recommended that participants with advanced displays utilize the set-up time on Friday so there’s enough time to react if an unexpected situation arises.

Saturday, September 14th 
1:00 pm – 7:00 pm: Set-up

Sunday, September 15th
6:00 am – 8:00 am: Set-up
8:00 am – 9:00 am: Breakfast
9:00 am – 2:00 pm: Convention Expo
11:30 am – 12:30 pm: Lunch
2:00 pm – 4:00 pm: Tear-downPlease note: there are only two hours to dismantle and remove exhibits.

Booth Contents
Each base fee provides for an 10’ deep by 10’ wide piped and draped space containing one 6’ skirted banquet table, two chairs and a wastebasket. Standard hotel carpeting and an identification sign will be provided.Set-up assistance, special carpeting, and other equipment may be purchased through Freeman using their exhibitor kit that will be available mid-July.All displays, signs, and product samples must fit within the 8’ by 10’ booth perimeter, and nothing in the booth shall exceed 8 feet in height.Samples, souvenirs and promotional items are allowed to be distributed from your booth, however, NIBA policy states that raffles, lotteries, or other high value prize offers are not allowed.Please be considerate of your neighbors and keep the volume on any electronic device at reasonable levels.

All electrical service must be ordered using the exhibitor kit that will be provided by Freeman this year.

Wireless internet access is available through the JW Marriott using the enclosed order form. Wireless is $150/day, wired is $200/day (plus taxes and service charges).

Material Transport
There are multiple options for shipping materials to and from this year’s event. Those with large crates or display cases are urged to use the exposition company. Charges apply to all shipments whether the hotel or expo company is used. Mailing instructions directly to the hotel are on the enclosed form, and details on shipping through Freeman will be provided with the exhibitor kit.

Booth Spaces
Booth assignments will be made after the July 15 registration deadline.An additional booth may be available for participants who would like to have more space. If you would like an additional booth for the Convention Expo, please request the booth on your Convention Expo Registration Form and pay the additional fee. Additional booths will not be made available until the end of the initial registration period. At that time, if booth space remains, it will be assigned to those requesting the additional space, in order of the receipt of their request for extra space. Only one additional booth is permitted. The additional booth will be situated next to the primary booth. In the event that we are unable to fill all requests for additional space, the fee for the additional booth will be refunded.Booths will be assigned on a first-come, first-served basis. The Convention Expo Chair and NIBA management staff decide the location of all booths. Every effort will be made to keep competitors as widely spaced as possible and standard dividers will be provided between each booth.

Booth Cancellation Policy: You will receive a full refund, less a $100 administrative fee, if you cancel in writing before July 15. After that date, refunds cannot be guaranteed.


Wednesday, September 11th, 2013
2:00 pm – 5:30 pm Committee Chairs & Executive Committee Meetings

Thursday, September 12th, 2013
7:00 am – 12:00 pm Committee Breakfast & Meetings
5:30 pm – 6:00 pm New Member/First Timer’s Reception/Orientation
6:00 pm – 10:00 pm Tex-Mex Welcome Reception/Dinner

Friday, September 13th, 2013
8:00 am – 3:00 pm Breakfast, Opening Ceremonies &
Keynote Speaker: Howard Putnam
9:30 am – 12:00 pm Spouse Program: Fun in the Sun
11:00 am – 12:00 pm Lunch
1:00 pm – 3:00 pm Breakout Sessions: (choose one of two)
Gini Dietrich or Rich McKeown
3:00 pm – 4:00 pm Wine Reception
Evening Manufacturers Hospitality Night

Saturday, September 14th, 2013
8:00 am – 9:00 am Breakfast
8:30 am – 3:00 pm Golf Outing (9:00 start, includes lunch)
9:00 am – 12:00 pm Tennis Tournament
9:00 am – 12:00 pm Optional Business Session: Rick Lochner
9:00 am – 10:00 am Spouse Program: Yoga
9:30 am – 12:00 pm Spouse Program: Tex-Mex Cooking Demonstration & Tasting (add’l fee)
12:00 pm departure Offsite Tours: (choose one of three, add’l fees)
Alamo City & Riverwalk
Hill Country & Vineyard
Natural Bridge Caverns
1:00 pm – 7:00 pm Convention Expo Set-Up
Evening Networking Evening

Sunday, September 15th, 2013
6:00 am – 8:00 am Convention Expo Set-Up
7:15 am Fun Run/Walk
8:00 am – 9:00 am Breakfast
9:00 am – 2:00 pm Convention Expo (includes lunch)
9:00 am – 10:00 am Spouse Program: Yoga
2:00 pm – 4:00 pm Convention Expo Tear-Down
6:00 pm – 10:00 pm Farewell Evening at Knibbe Ranch
Buses depart at 6:00 pm, run continuously, and final bus returns by 10:00 pm


Howard_Putnam_pictureMORNING KEYNOTE
Howard Putnam

Leadership: Successful Strategies Through Turbulent Times
Friday, September 13th, 2013

Description: Leaders must have a clear and concise vision if they want their organizations to survive and thrive through turbulence. A clear understanding of what business you are really in is critical. Cultures can then be developed to support the vision and business. Bottom line improvement comes through your people. Howard believes that cultures that place “people” as their #1 priority have the greatest long-term impact and success. He shares his principles of leadership and outlines key strategies to navigate turbulence successfully.Biography: Howard Putnam is the former CEO of the successful Southwest Airlines whose foundation and culture placed people first. Later, as the CEO of failing Braniff International, he was the first CEO to successfully restructure a major airline into, through, and out of Chapter 11.Howard is the author of “The Winds of Turbulence,” a speaker and advisor on business issues. Harvard University wrote a case study on his Braniff experiences, “The Ethics of Bankruptcy.”Howard grew up on an Iowa farm and learned to fly out of a pasture. His wife Krista is a former flight attendant. They live near Reno, NV.Lochner2

Rick Lochner

Aligning Your Business to New Possibilities
Saturday, September 14th, 2013

Description: World-class athletes align their training, diet and sleep to create optimal performance on the field of play. Manufacturing machinery and robotics are aligned and calibrated to produce optimal output. It stands to reason proper alignment of your business opens the doors to optimal performance and new possibilities of success. The challenge for the business is defining what proper alignment looks like and how is it done? Rick Lochner of RPC Leadership Associates, Inc. will take participants through the Business Alignment Model and equip them with the tools to find new possibilities within their existing business. They will learn where to find untapped potential in their employees, new capabilities in their systems and a renewed focus on their strategies. What is double digit growth worth to your business? Find out how effective business alignment will make that a possibility.Biography: Rick Lochner is the President of RPC Leadership Associates, Inc. where he works with Business Owners, Corporate and Non-Profit Leadership Teams and Individual Professionals to help them “Make Leadership a Way of Life”. A graduate of the United States Military Academy at West Point, Rick brings a unique array of Military, Fortune 100, Entrepreneurial and Academic experience to bear for his Leadership and Business Coaching clients. In addition to his coaching business, he is an experienced speaker on a myriad of leadership topics and the author of “The Missing Piece: Achieving Sustainable Success Through Business Alignment”.Rich_McKeown2

Rich McKeown
Navigating the Uncertainty in Healthcare
Friday, September 13th

Description: We face the reality of a global economy, growing debt and rising health care costs. Rich McKeown shares collaborative, high value intelligence that will help audiences understand that when we talk about health care reform, we are really talking about the economic future of our country. We face the reality of a global economy, growing debt and rising health care costs. Healthcare impacts every facet of the American economy. Organizations – whether they are firms, non-profits entities, or government agencies – face an imperative to understand the new aspects of healthcare and develop strategies to implement them well.Using stories, metaphors and examples, McKeown personalizes significant shifts in the health marketplace and provides participants with a list of strategic questions they should be asking themselves. Audiences leave with a new sense of optimism and insight to help them navigate the uncertainty ahead.Biography: Rich McKeown is a seasoned leader with unparalleled knowledge of policy process and implementation at both federal and state levels. McKeown served as Chief of Staff in three prominent government organizations: the U.S. Department of Health and Human Services, U.S. Environmental Protection Agency, and in a governor’s office.McKeown now serves as the President and CEO of Leavitt Partners, a strategic advisory firm specializing in healthcare and food safety he co-founded with EPA Administrator and Governor Mike Leavitt. In this role, he leads a group of experienced professionals who help clients enter new markets, enhance the value of their products, navigate dynamic regulatory and reimbursement systems and improve living conditions around the world.

Gini Dietrich was scheduled to speak on Friday, September 13th, but had to cancel due to illness.



Gini Dietrich

Social Media Boot Camp: Making Sense of it All
Friday, September 13th
Afternoon Breakout

Description: In an age of constant bombardment of messages and communication, there is a shift in how people discover, read, and share news, information, and content. People are looking for instant gratification and are no longer turning to the evening news or morning paper for their information fix; they are instead turning to their own networks, media sources online, and to brands and companies themselves. Social media allows us to secure desired information quickly, directly, and based on individual preferences.

The world of social media is changing every day, with networks like Twitter gaining momentum, and Facebook truly taking hold beyond the college-age crowd. Staying on top of the newest changes and networks though intimidating is doable. But, truly understanding how social media can build your business is a different story. Social Media Boot Camp teaches leaders what social media is, what the latest and most relevant networks are, how to use social media, and how social media can be a success if approached in a strategic way.

Business leaders attending Social Media Boot Camp will learn:

  • Which social networks make the most sense for your business
  • Social media case studies and examples of great uses of social media
  • How to share, monitor, and measure social media, and what these numbers mean for the bottom line
  • How to use social media to enhance, foster, and engage with customers, which, in turn, results in business growth.

Attendees looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders will have an edge after attending this program, with new insights into how to use social media to build their business. Not only will they find out how social media can help differentiate them from their competitors, but they’ll also discover how to incorporate social media into their business and communication plans.

Social media isn’t just a trend. It is a true shift in how we approach communication. Business leaders who understand what social media is and how to use it as their communication strategy will differentiate themselves and their businesses moving forward.

Biography: Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round.

Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an

Thursday, September 12th 6:00 pm -10:00 pm Event Lawn #2Enjoy melodic mariachi music as you dine on tex-mex style fare including fajita and churro action stations as you reconnect with your NIBA colleagues on the expansive hotel lawn.13_Drink_Tickets_web

Friday, September 13th at 3:00 pmAfter a long, education day of meetings, all delegate and companion attendees are welcome to stop by NIBA’s complimentary wine reception before visiting Manufacturer Hospitality Night events.No cost to participate, but all must register in advance.

Sunday, September 15th
6:00 pm – 10:00 pm
Say “Bye Y’All!” to your NIBA friends during an interactive closing night at the authentic Knibbe Ranch*. There will be plenty of western themed activities to enjoy including gunfighters, a mechanical bull, trick-roper demonstration, horseshoe games and more!*The ranch is a 45-minute trip away. Busses will depart at 6:00 pm, run continuous throughout the night, with the final busses leaving at 9:15 pm for a final return time of 10:00 pm.

The Farewell Reception Program
Table tents from the Farewell Reception
In 2013 a gold outing, tennis tournament and fun run/walk were held.Continental_Canyons_photo4

Saturday, September 14th
AT&T Oaks Course
9:00 am Shotgun StartThe Annual NIBA Golf Outing is open to both experienced and novice golfers alike, and presents an ideal opportunity to network outside of more formal events at the Convention. What better place to enjoy spending time with your NIBA colleagues then on one of the newest additions to the PGA Tour’s TPC network of premiere golf clubs – the TPC San Antonio AT&T Oaks Course – home to the pros during the Texas Valero Open earlier in 2013. There will be another hole-in-one contest, and possibly one lucky/skilled player will align themselves with this year’s theme and…Make It Happen!$185 Includes green fees, cart, range balls, “to go” breakfast at the hotel, box lunch taxes & prizes. Rental clubs are an additional $45.NIBA_TT_2013_2

Saturday, September 14th
9:00 am Start TimeSponsored by Luff IndustriesJoin fellow NIBA players for an exhilarating round-robin style tournament, featuring poker style play.$50 Includes tennis balls, racquet rental, court access and tournament coordinationwalk5

Sunday, September 15th
7:15 am Start TimeJoin fellow NIBA players for an exhilarating round-robin style tournament.Distance: Run = 3 miles/5K, Walk / 1 mile/3KYou are invited to be part of the 6th Annual NIBA 5K Run or 3K Walk sponsored by Veyance Technologies Inc./Goodyear Engineered ProductsSet off on your choice of a 5k run or 1 mile walk along the paved paths of the JW Marriott Hill Country Resort and Spa. Winding over the hills of the property and taking in the cool morning air will get you started on the right foot for the day! Meet us outside the hotel Starbucks for some stretches and course information before the starting horn sounds at 7:15am. Bring your running shoes and a relaxed attitude for this early morning Hill Country experience.Price: Included with registration – all participants receive a gift.

A number of activities were offered for registered Spouse/Companion attendees.

Friday, September 13th
9:30 am – 12:00 pmAverage temperature = 80°FThe J.W. Marriott’s River Bluff Water Experience offers six acres of heated pools, fountains, waterfalls, rivers, and an abundance of poolside lounges to soak in the sun. Additionally there is a waterslide tower, 1,200 foot lazy river and pool types of all kinds. NIBA will have a reserved area for companion attendees to enjoy a couple of drinks and some light fare during the afternoon.No cost to participate

Saturday, September 14th
9:00 am – 12:00 pmLearn tips and techniques during this interactive culinary experience with the local experts. Work alongside the hotel chefs to make savory salsa and delicious guacamole to sample as you enjoy a morning of margaritas in the Nelson Schmidt Sunday House onsite at the J.W. Marriott.$49/participant, limit of 3013_SpaCertificate_web

Tuesday, September 10th through Monday, September 16th
Provided to each pre-registered companion attendee
Appointments: 210-276-2300 They say everything is bigger in Texas…and the J.W. Marriott’s Latana Spa is no exception. The largest in the state, their 26,000-square-foot facility has more than thirty treatment rooms, and an extensive and state-of-the-art fitness center. Spa guests can experience the unique Seven Knots Ritual or one of many seasonal treatments and healing customs, escape to the quiet, cabana-style pool, find the perfect indulgence in the Lantana Spa boutique, or visit our nail salon featuring vegan products.

Saturday, September 14th and Sunday, September 15th
9:00 amJoin NIBA members for a basic yoga session each weekend morning as a group, or take full advantage of the Latana Spa fitness classes offered daily variety of activities including Zumba, Yogalates, Kickboxing, Aqua Yoga and more.All Latana Spa classes were offered complimentary to each pre-registered companion attendee.

Off-Site Tours
Three off-site tours were offered on Saturday, September 14th

ALAMO CITY! AND RIVERWALKAlamo-at-Dusk---Al-Rendon2Nothing showcases the rich culture of San Antonio better than “The Riverwalk”! Participants will be transported first to enjoy lunch at one of the authentic local restaurants before taking the private, guided boat tour of the area.The next stop will be The Alamo, following which guests will have the opportunity to choose to explore on their own, or take one of the side-tours to El Mercado (The Market), or the King William Historic District.Transportation back to the hotel will depart at 5:00 pm, but attendees are welcome to stay as long as they wish, but will then be responsible for their own return transportation. HILL COUNTRY & VINEYARD TOURgrapes2Lunch will be provided at the Gruene River Grill restaurant, located in the ruins of a 100-year old cotton gin in the historic Town of Gruene. Pronounced “Green”, Gruene was founded in the mid-1800’s and is home to the oldest dance hall in Texas.Participants will have the opportunity to stroll through the charming town and explore their unique shops and galleries.A winery tour and tasting will fill the afternoon at the Dry Comal Creek Vineyards, and guest will return to the hotel with a souvenir glass. NATURAL BRIDGE CAVERNS & ALDACO’SCavern2Dine first at the famous Aldaco’s Restaurant in beautiful Hill Country Texas before an exciting and adventurous afternoon at Natural Bridge Caverns. A guided tour will be provided 180 feet underground in a comfortable 70° temperature, as will the opportunity to “pan for gold” and bring home keepsakes. Time will be available for participants to shop and explore the area, or for the brave – take the Canopy Challenge.