NIBA-The Belting Association
After searching and discussing for over one year, the Marketing Committee presented the 2013 NIBA logo. The two main search criteria for the updated logo were: 1) to have a more modern look and, 2) to convey the idea of motion. It was also discussed changing the color but thought that the correct color (Pantone 221 C), is part of the NIBA brand, and would be a tie to the past.
Several member companies submitted designs to the Committee for consideration, which were improvements on the existing logo, but didn’t have that “wow” or cool factor. In the Fall meeting, the group agreed to find an outside company specializing in Branding and Corporate logos. Jennifer and a Graphic Designer at the NIBA office submitted some concepts before we found an outside company to work with. Jennifer’s design was well accepted by the Committee who were unanimous in presenting to the Board for approval. The new logo was approved by the Board after several days of good discussion.
The new logo accomplished the initial goals of an updated look and showed motion. It also provided a better overall shape and presented a balance which represents the synergies between Distributors and Manufacturers.
The mission of NIBA-The Belting Association is to promote the common business interests of all distributor/fabricators and manufacturers of conveyor and flat power transmission belting and material that enhances/changes belt.
- NIBA provides a forum for the exchange of information and new ideas among members in order that the belting needs of the market place can be served in the most effective and efficient manner.
- NIBA works to promote harmony between distributors/fabricators and their suppliers with the specific objective of increasing the flow of products through the distribution network that the distributor/fabricator members provide.
- NIBA provides further education of its membership in matters relating to the application, promotion and sales of flat belting as well as emphasizing sound business practices.
- NIBA maintains relationships with leading institutions of higher education, which offer courses of study in Industrial Distribution. NIBA utilizes these relationships to maintain a visibility of the development of industrial distribution technology and future trends in the distribution process.